Drink Driving at Christmas Infographic 2017

Published On: December 12, 2017

In this blog post, we unveil our latest infographic titled “drink driving at Christmas”. The infographic seeks to outline facts about drink driving in December.

For instance, there is a 40 percent increase in alcohol consumption during December. 

In December, Brits consume around 600 million units of alcohol.  This is equivalent to 21.4 million 1 litre bottles of vodka, or 60 million 750ml bottles of 13.5% ABV wine!

All this alcohol amounts to 4.74 trillion calories. This is the equivalent to eating 84.3 million Big Macs, or 14.2 million large 14″ deep dish pepperoni pizzas from Domino’s.

The infographic reveals shocking facts about the number of people who are willing to risk drink driving during December.  For instance, in December 2016, 110,226 breath tests were conducted nationally, of which 5,543, or 5% were positive, failed or refused.

The infographic also reveals some surprising facts. For instance, in December, between the hours of 6 am and 11 am more than 400 people failed a breath test, which is more than those caught during the hour before or after midnight

Young drivers, who are more likely to fail a breath test, 5.27% of under-25s stopped by police failed or refused a breath a test during the campaign, compared to 3.39% of drivers age 25+

The extent of the problem

The infographic also presents facts outlining the scale of drinking driving nationally. For instance, the infographic outlines statistics published in the RAC’s annual Report on Motoring that says 16% or around 1 in 6 of Brits admit to driving whilst over the limit. There are 45.5 million active drivers in the UK, so that’s 7.28 million drivers. This equates to more people than the entire population of Scotland.

The cost of getting caught

If the above wasn’t enough, the infographic also outlines the cost of drink driving if you are caught. This part of the infographic seeks to discourage people from drink driving. If you are convicted of drink driving, the punishment includes:

  • A minimum 12-month driving ban
  • A criminal record
  • A hefty fine
  • Up to 6 months in prison
  • An endorsement on your licence for 11 years

Other negative consequences include:

  • Increase in car insurance costs
  • Job loss
  • Trouble getting into countries like the USA
  • The shame of having a criminal record
  • Loss of independence

The Institute of Advanced Motorists calculates that a drink drive conviction could cost between £20,000 – £50,000 as a result of fines, solicitors fees, increase in car insurance and job loss.

Without further ado, here’s the drink driving at Christmas infographic:

Drink Driving at Christmas infographic


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